You’ve learnt your instrument and craft, sweated it out in the rehearsal spaces, booked a few tours and played many live shows. How do you take things to the next level on your social media? If your band or brand is lacking a social strategy in 2022 you could be missing out on huge opportunities. Whether you have 100, 1,000, or 1,000,000 fans the premise remains the same.

Where to start?

Create Awareness: Consider how you would describe your band/brand to someone who has never heard of you. Cut to the chase in simple terms that are easily understood as to who you are and what you do!

Include the following – Your products:

Live events, personal meet & greets, streaming, publishing, lessons, custom songwriting, physicals (CDs, DVDs. BluRay, USB, Apparel, Stickers, Koozies, Buttons and other swag!)

Your competitive advantage: What makes you unique?  Shed light on your genre and specializations.

Exceptional 70’s retro pop with fantastic stage shows for example.

Who your fans are:

Define who your products are for. “Affordable live concert experiences for College, University and Post-Secondary Men and Women” as an idea.

Who you are: A personal bio that helps fans identify with you on a profound level. It’s ok to be humble and transparent.

What you are looking for: Your social media presence should be guiding fans to sign up, engage with you and purchase your products to be counted as a part of your team. So make it clear and direct them on how to do it!

Recall why you do it:

Take a pause and consider your purpose and mission. What do you want to accomplish with your band/brand? With clarity come actionable items, the steps toward your ultimate goals. There is no point in posting multiple times a day if the purpose isn’t well-defined.  Do you want to simply collect fans, or create a forum for community engagement? Or bring a daily reprise to lighten the mood? Cut through the overwhelming internet noise with a clearly defined purpose!

Engaging and capturing an audience is challenging; with hard work, consistency and a link to your fans, you can expand your horizons beyond your wildest dreams! 

The Nuts and Bolts:

Consistency is King when it comes to social media. Posting when your fans are available, always maintaining a consistent tone, voice and style. Scheduling plans that you can stick to. Whether you’re an active social personality or new to posting, you can test out different days and times with similar content to check the results to focus on what works best for your audience.

How Often?

Aligning your plan so it will be consistent is key. Whether you are a one-person show posting once daily, or a team of many knowing your limitations are a factor in determining how you will succeed. Scaling up is easy with a good foundation. So make certain you set realistic and achievable plans. Use the 80/20 rule for organic content versus product information: 4 good stories and then a post about a new design on hoodie presales for example.

Making Content

Now that you have a roadmap: Who, What, When, Where and Why, it’s time to organize a calendar.

What key dates do you want to release content? What topics are relevant for each post? It’s worthwhile to pre-plan especially if you have seasonal products that will drop throughout the year for your presales.

Once your calendar has been prepared, what search-optimized content is continually relevant and stays “fresh or evergreen” for readers over a long period and you come up with around these key dates to maintain consistent messaging?

Types of Content you can post:






Using your roadmap, hold creative content riffing sessions for the following month so you have time to prepare the organic content, evergreen content and product information presale posts to drive conversion, engagement and ultimately sales of your band/brand products!