Making the right impression – getting it right the first time is the main thing.
In this current age of technology the very tools that allow easy access to consumers are also at the root of the problem of being lumped into the category of unwanted an unnecessary drivel. Keeping in touch with relevant, anticipated consistent communications has never been harder to secure.
There is currently a trend in the content retail industry to release products that are based solely on cost per unit. In my opinion this is contributing to the very problem that retailers are trying to disperse . If the consumer has the choice of downloading a free unit “illegally” or paying 5.00 for a product that offers no additional benefit they are trending towards the former solution – for one it is immediate. The chances of being persecuted are relatively minuscule.
This leads me to want to make a point for creating retail products that are incredible and physical. Spending a relatively small amount more on your physical products can add a lot of benefit to the consumer ( special features not offered in digital content) or allowing a legal download for free if you purchase a bundled physical product or just a permission to offer other products. A fan is a fan after all and while they may take your music whether you want them to or not , they might also buy the hat, shirt, tour book or concert ticket down the road.
Embrace change…..
If the Marx brothers had stayed in silent movies rather than rolling with the times where would they have ended up ?
Please feel free to comment
