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December, 2012

Wishing You a Happy Holidays

Ensuring the best print on your apparel – Vector vs. Raster



In the hopes of saving you time, money and delivering stunning results for your apparel order I’ve included a little tutorial below on Vector vs. Raster images.  We make it our job to deliver the highest standards when accepting artwork for your important retail and promotional  items.




Design comes as the first link in the quality chain












What file formats are acceptable?


Vector art is created using mathematical points, lines, curves and shapes collectively to create an image. Vector graphics are a necessity in the screen printing industry, because the colors of a print must be separated in order to be printed.  This type of art may also be enlarged to no limit, because the art is based on a mathematical equation.


Some common Vector art formats are:  .ai, .cdr, .eps & .svg


Raster art is created in many different ways, and is the most common of computer image files; the end result being a picture file that is based on a collection of pixels.  Some raster art is very high quality, with several hundred “dots per inch” or “dpi,” however it has many limitations.  Raster art is difficult to separate colors from, and it may only be enlarged so far, because as the image gets bigger, the pixels become visible distorting the image.


Some common Raster art formats are:  .jpg, .gif, .bmp, .png


Please Note:  If your art is currently in a Raster format, such as a Photoshop file, you cannot make it Vector by simply “saving it” with a common vector format extension.  The art must be physically color-separated or re-created in a Vector art program, such as Illustrator or Corel Draw.

If design is not your forte, we have designers ready to work on your project today. If you have any questions or would like a price quote on your design, please call our artwork department toll-free!

1-800-511-8171 ext 103 or email to: design@pressing-media.com