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June, 2011

One Easy Way to Sell and Share Music on Facebook

Many of my client’s ask the question, “How do I use social networks to promote myself ?” – Here’s an article I couldn’t pass up on sharing with You.

BY: Bob Baker

This past week — completely by accident — I discovered a surprising way to use Facebook to share and sell music. I’m sure some of the more astute Music Think Tank readers already know about this, but I bet most of the musicians who browse these pages have no clue.

So as an author, teacher and fellow musician, I feel a duty to pass on this valuable tip.

What’s this all about? Well, if you’ve used Facebook at all, you know that the site allows users to easily upload and share photos and videos. That’s great. But there’s no built-in mechanism to easily share audio files — meaning your music!

If you’ve been paying attention at all to online developments over the past year or so, you know that there are many music widgets and apps you can add to a tab on your Facebook fan page. ReverbNation, CD Baby, Nimbit, RootMusic, and Moontoast and just some of the apps you can use to play and sell music.

But, you have to take time to install them. And the music-playing and selling features are mostly limited to a single tab of your fan page and don’t show up on your “wall.”

That’s why I was so thrilled to find this little-known Facebook music promotion option. And … I created this video tutorial that walks you step by step through what it is, how I did it, and how you can too. CLICK THE LINK BELOW

Sell Your music on youtube

Bob Baker is the author of “Guerrilla Music Marketing Online,” Berkleemusic’s “Music Marketing 101” course, and many other books and promotion resources for DIY artists, managers and music biz pros. You’ll find Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com.

- Apply , Rinse , Repeat

Kelly Warren


Apple – Nothing given to the Independents for Icloud

In a move straight out of the Old School Record Biz handbook -

Apple is advancing the major labels $100 – $150 million to allow the launch of its iCloud music locker next week, according to reports. Google had apparently offered the same big labels $100 million to let it launch a robust cloud music service, but got bogged down over efforts to fight piracy. What are independent labels being offered for advances?

According to our sources at Hypebot, nothing.  In fact, to add insult to injury, Apple apparently offered at least some indies a smaller share of revenue than the majors: 53% vs. 58%. Some independent labels and distributors are pushing back, but may be forced to give in if iCloud becomes popular. Is this fair?

Do you think indie labels and artists deserve the same deal as the majors?

We at Pressing Media believe that it is the independents that will allow the majors to survive, which is why we continue to support local community associations and events.

One day soon, maybe the Apple Goliath will see that its the little guys that make the difference ..

Have a great weekend


Apple I-Cloud – What’s a cloud anyhow ?


Hi Everyone,

Some new developments in the world of digital Media:

Apple announces the release of ICLOUD on June 6th.

As I am certain that this  is only more confusing than exciting  it’s probably a good idea to define what a cloud is.

It’s not a simple thing to do, given the way people name things. The term cloud comes from the old WAN diagrams that show the service provider’s network as a puffy cloud that all the access lines run into. The point of the metaphor is that you plug into an entity whose inner workings are obscure, but you believe it will do what you want it to do. (The leap of faith for a transport service provider was scary enough, but with cloud computing, it’s even scarier. Your data isn’t just passing through, it lives there.)

So the cloud is a physical place, perhaps owned and controlled by some other entity, and it contains computing resources that are available pretty much on demand for a price. So considering that there are some really good explanations out there… here is one made by… well, I’m not really sure, but I think this one is pretty cool:



Apple I-Cloud is set to have features none of the competitors do……

Google and Apple both recently launched cloud music services without licenses from labels and publishers. The result for both are online music storage services rather than a multi-featured cloud music system. In the last few days a glimpse of the advantages that Apple’s music cloud will offer when it officially launches on June 6th because the company waited to negotiate licences are starting to leak.

Apple has reportedly struck deals with EMI, WMG and Sony and talks are ongoing with Universal. Discussions have also begun with publishers; and although there have been no reports of negotiations with indie labels, they’ve usually jumped on board previous Apple initiatives.

Apple’s new cloud service will “scan customers’ digital music libraries in iTunes and quickly mirror their collections on its own servers,” sources told Businessweek. If a track is not available on iTunes, it will need to be uploaded. But this feature alone will significantly reduce the amount of time the average user needs to set up their music locker.

iTunes in the cloud would also keep users within the familiar interconnected Apple device and service eco-system, a huge advantage over it’s competitors. Familiarity plus automatic track mirroring stand in sharp contrast to Google and Amazon’s comparatively clunky music lockers; and could, yet again, provide another huge win for Apple.

It’s Official, Apple To Unveil iCloud Next Monday June 6


Over and Out !